“Norman's book shifts focus from the human to humanity, cracking the code on what values ought to be at the center when driving sustainable design. The message is loud and clear—the future of humanity is the future of the planet.”
Payal Arora, Professor and Chair, Technology, Values, and Global Media Cultures, Erasmus University; author of The Next Billion Users
“Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the planet as a whole.”
Leyla Acaroglu, UN environmental program “Champion of the Earth” award; Founder and Sustainability lead of Disrupt Design
“Through examples from science, technology, design, philosophy, and human behavior, Norman narrates the current global challenges and shows how design can play an essential role for making the world a better place. Yet another classic!”
Srini Srinivasan, Senator and former President, World Design Organization; Chief Operating Officer, Design Innovation Institute Shanghai
“Norman does it again with this essential book! His profound wisdom provides a mobilizing awareness for everyone. In this age of waste, unsustainability and total irresponsibility this book makes us rethink our ways of life.”
Anne Asensio, Vice-President Design, Dassault Systems; Board Member, World Design Organization; Member of the Circular Design leaders circle, Ellen MacArthur Foundation
