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The Design of Everyday Things

The Design of Everyday Things, revised and expanded edition

by Don Norman

$26.95 Paperback

368 pp., 6 x 9 in, 40 figures, 5 tables

Paperback
9780262525671
Published: January 10, 2014
Publisher: The MIT Press
Rights: for sale in the UK and Ireland only

$26.95

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A fully updated and expanded edition of Don Norman's classic and influential work, which pioneered the application of cognitive science to design.

Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how—and why—some products satisfy while others only disappoint.

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world's most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press.

Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.
Tim Brown, CEO, IDEO, and author of Change by Design

This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.
Patrick Whitney, Dean, Institute of Design, Illinois Institute of Technology

The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.
Cees de Bont, Dean, School of Design, Chair Professor of Industrial Design, The Hong Kong Polytechnic University

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The Design of Everyday Things, revised and expanded edition

The Design of Everyday Things, revised and expanded edition

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